MOONSHOTONE
US market entry and growth, end to end

Most B2B deals are decided before the first meeting. Be the one they decide on.

Buyers now research, shortlist, and pick a favorite on their own, increasingly through AI search. MoonshotONE is one system that gets your company found, gets you into the right rooms, and helps your team close, whether you are entering the US from Europe or already here and stalled.

Book a 20-minute fit call → See the system
Get seen. Get in the room. Actually close.
Pre-meeting deal brief Tue 10:00 ET

Northline Freight

Mid-market 3PL, Chicago. 420 employees.

9/10ICP fit
Attendee
VP Operations. Joined 7 months ago, previously ran a carrier network rollout.
Why now
Two new distribution centers announced. Four ops roles open this month.
Likely pushback
"We already have a vendor." Lead with integration time, not features.
Open with
How they plan to staff the new sites without adding headcount.
Illustrative sample. Every qualified meeting gets one.
The shift

Demand generation did not get harder. It moved.

The deciding work in a B2B purchase now happens before a buyer ever speaks to a seller. If you are not visible during that stretch, more outreach will not save the deal.

The B2B buying journey, start to signature

Source: 6sense Buyer Experience Report, 2025
61%

of the buying journey is complete before buyers first contact a seller.

6sense, 2025
85 to 95%

of purchases go to a vendor that was already on the buyer's shortlist on day one.

6sense, 2025
81%

of buyers had already picked a preferred vendor before talking to a sales rep.

6sense, 2024

So the job is no longer just booking meetings. It is getting on the shortlist, then making every meeting count.

Old playbook, new playbook

The US market does not reward an old playbook.

StageOld playbookHow MoonshotONE runs it
Getting foundWait for outreach to create awarenessShow up where buyers research, including AI search, before outreach lands
Getting meetingsPay for volume and hope some calls fitPay only for attended meetings that match your ICP
The meeting itselfWalk in with a generic pitch deckWalk in with an AI-built brief on the account, the person, and the moment
After the callGut feel on how it wentEvery call scored against one rubric, with coaching so it gets used
ReportingActivity counts nobody on the board trustsA one-page monthly summary built for investors
The system

Get seen. Get in the room. Actually close.

Three layers, run as one system. Most vendors sell one of these. The value comes from running all three against the same ICP, so what you learn in one layer improves the other two.

Layer 1

Get seen

Will buyers find you when they research the category?

  • AI and search visibility tuned for how buyers find vendors today
  • Monthly AEO, GEO, and AI visibility report
  • Quarterly website punch list to close the gaps
  • Content on a monthly cadence (Standard and Elite)
Output: a recognized brand
Layer 2

Get in the room

Are you meeting the right people, prepared?

  • Performance-based demand generation through LaunchPad One
  • Accounts matched to your ICP, verified before outreach begins
  • Messaging and offers tested continuously, then scaled
  • A pre-meeting deal brief for every qualified meeting
Output: qualified, briefed meetings
Layer 3

Actually close

Does each meeting move the deal forward?

  • Post-meeting call analysis against a fixed rubric
  • A coaching cadence so the analysis changes behavior
  • Board-ready monthly summary of pipeline progress
  • Warm introductions through our network (Elite)
Output: a repeatable way to win
After every call

Same rubric, every call. So what works gets repeated.

A booked meeting is only the start. Each call is scored against the same criteria, run over run, and the patterns feed a coaching touchpoint with your team. Your reps see exactly where deals stall, and your board sees progress in a format it trusts.

Call analysis · Northline FreightOverall 3.6 / 5
Discovery depth
4.0
Pain quantified in their terms
2.0
Decision process mapped
3.5
Next step agreed with a date
5.0
Coaching noteStrong rapport, but the cost of their staffing gap never got a number. Next call, ask what an unfilled ops role costs them per month.
Illustrative sample.
Your path

Two starting points. One system.

Companies arrive at the same problem from different directions. We start where you are.

Entering the US from Europe

You have product-market fit at home. The US does not know you yet.

  1. Importing the home-market playbookWe rebuild positioning and outreach for US buyers instead of translating what worked in London or Milan.
  2. Starting as an unknown brandAI visibility and content build recognition before your first meeting, so you are not a cold name.
  3. Underestimating cost and cash burnNo US hires to start. Month-to-month terms, and you pay per qualified meeting, not per hope.
6X

The US cybersecurity market runs roughly $81.6B to $93.9B. The UK's is about $14B. Same product, same team, a home ceiling a sixth the size.

Already in the US, growth stalled

You have customers here. Pipeline has stopped compounding.

  1. Outbound alone no longer cuts throughWe pair outreach with visibility, so buyers have already seen you when the message arrives.
  2. Sales and marketing run separate playbooksOne ICP drives the content, the outreach, and the call rubric, so both teams work from the same picture.
  3. No repeatable way to prove impact to the boardA one-page monthly summary shows pipeline created, meeting quality, and what changed.
200K

US middle-market companies, $10M to $1B in revenue, generating one-third of private-sector GDP.

How it runs

From signed to in the room in about four weeks.

No surprises on timing. Outreach infrastructure needs a three-week build and warm-up before it can send. Skipping it damages deliverability, so we never do.

Weeks 1 to 3

Build

ICP confirmed on a 30-minute call. Domains, authentication, and inbox warm-up. Target list built and verified. AI visibility baseline taken.

Week 4

Go live

Outreach goes live in market. Messaging and offers start testing against each other from day one.

Month 2

In the room

Qualified meetings land on your calendar, each with a deal brief. Call analysis and coaching begin.

Month 3 onward

Compound

Winning angles get scaled. Content and website fixes lift visibility. Your board gets a clear monthly summary.

We commit to building and validating pipeline. Closing depends on your sales cycle, and we will be direct about that from the first call. What we hand your team is everything needed to close it.

Proof, not promises

A team that has done this at scale.

MoonshotONE is new. The people running it are not. These are results our founding team has driven in prior go-to-market roles.

300%Increase in meetings booked, year over year
40%Reduction in acquisition costs, year over year
$1.5BIn new pipeline generated
Direct relationships into GoogleTikTokPrivate equityFamily offices
The investment

Priced so the risk sits with us.

A fixed monthly retainer for the system, and a flat fee only when a qualified meeting actually happens. Month to month on every tier.

€600per qualified meeting

You pay only for meetings that are attended in full and match the ICP we confirm with you at kickoff. No-shows, cancellations, and off-target attendees are never charged. High-complexity verticals such as cybersecurity and M&A are €800 to €1,000 per meeting.

Basic

Market entry test
€1,800/ month

Test real US demand before a bigger commitment.

  • Performance-based demand gen (LaunchPad One plus warm intros)
  • Pre-meeting AI deal brief, every meeting
  • Post-meeting call analysis, one sample review a month
  • Monthly AI visibility report (VisibilityIQ)
  • Quarterly website punch list

Standard

Recommended
Build consistent pipeline
€3,000/ month

A repeatable, coached pipeline engine.

  • Everything in Basic, plus
  • Call analysis on every meeting
  • Monthly coaching summary
  • Board-ready monthly summary, one page
  • Website punch list with guidance
  • Content creation, monthly cadence

Elite

Full GTM solution
€9,000+/ month, custom scope

Demand, enablement, and senior GTM strategy together.

  • Everything in Standard, plus
  • Higher content volume and a monthly rollup of every call
  • Live 30-minute coaching review each month
  • Quarterly narrative for the board
  • Quarterly live webinar
  • Warm intro brokering through our founders' network
  • GTM strategy, opportunity sizing, and ICP analysis
€1,800One-time setup, every tier
€600Per qualified meeting
€800 to 1,000Per meeting, high-complexity verticals
Month to monthNo long-term lock-in
Questions

What buyers ask us first.

What counts as a qualified meeting?

A meeting that is attended in full by someone who matches the ICP we agree with you at kickoff. We confirm those criteria in writing on a 30-minute call before anything goes live. If a meeting does not meet them, you are not billed.

How soon will we see meetings?

Outreach goes live in week four, after a mandatory three-week setup and warm-up. Most of the first month is infrastructure. Meetings typically begin landing in month two.

Do you guarantee revenue?

No. Revenue depends on your product, your pricing, and your sales cycle, which we do not control. We commit to building and validating qualified pipeline, and we give your team the briefs, analysis, and coaching to close it.

Do we need a US entity or US hires?

Not to start. The system runs on our infrastructure and network, which is the point of a market entry test. As pipeline proves out, we help you decide when local presence is worth the cost.

Why are prices in euros?

Our current clients are European companies entering the US, so we price in the currency you budget in. US-based companies can ask us for dollar pricing on the fit call.

Can we start on Basic and move up?

Yes. Every tier is month to month, so you can move up when the results justify it. Basic is built to validate demand before you commit to a consistent pipeline engine.

Ready to talk?

The gap between a good product and a funded US pipeline is closer than you think.

A 20-minute fit call. We will tell you which tier fits where you are today, or tell you plainly if we are not the right fit.

Book a 20-minute fit call →
Online booking opens shortly. Until then, email us directly: Edoardo@moonshotone.ai